Don Aleks is known as an expert in food sales and distribution with over 35 years of experience.
As successful entrepreneur in food brokerage and marketing since 1988, Don Aleks is the owner and founder of Pioneer Sales Company, LLC (The Pioneer Food Group), with operations in East Longmeadow, MA, and Denver, CO. Don began his career at his family’s distribution company in the Springfield, Massachusetts area – first as a manufacturer’s representative for selected companies working for his father, Benjamin Aleks. Don has been instrumental in facilitating sales and marketing of products into the following distribution channels throughout the U.S.
- Aesthetic and Beauty chains
- Liquor Distribution
- Alternative and Value
- Big Box and Clubs
- Convenience Stores
- Drug Stores
- Food Service
- Grocery Food Stores
- Gaming
- Hardware
- Independents and Variety
- Military
- Natural and Specialty
- Outdoor Recreation
- Pet Stores
- Travel and Hospitality/Resorts
- Mass Merchandisers (Department Stores)
Don continues to serve as a mentor, advisor, and consultant to food, beverage, and beauty companies. His primary business focus now is on a small number of companies where he connects manufacturers with his network of national and regional distributors and brokers.
EST 1965
The family legacy in food and product distribution was started by Benjamin Aleks, who created the Aleks Distributing Company in East Longmeadow, MA.
EST 2008
The legacy continues with Don’s sons, James and Mark Aleks, and their Denver-based Recovery Supplement company, Zaca, LLC.
